Fresh Earth Organic Food Store

Our little shop, Fresh Earth Organic Food Store, is tucked away in Indira Nagar in the Ellisbridge area of Ahmedabad. We have been here at number 730 for a while now. The whole idea started because we wanted to have better options for what we eat at home, and it turned into this store. We spend a lot of our time talking to farmers and finding people who grow things without all those heavy sprays and chemicals. The shelves are usually packed with grains, pulses, and whatever vegetables are in season at the time. It is not a huge supermarket where you get lost in the aisles. It is more of a place where you can smell the spices and see the dirt on the carrots. Some mornings are quite hectic when the new crates arrive and we have to sort through everything to make sure it is good enough to put out. People from around Ellisbridge stop in on their way home to grab a few things for dinner. We do not have any big corporate backing or anything like that, just a small team of us who care about real food. Sometimes we run out of things because we only buy what is fresh, so the stock changes quite a bit from week to week. It feels good to know where the food comes from and to share that with the neighbors who live nearby in Indira Nagar.