Jay Shikhardham Farmer Producer Company Limited

We are based out of Hanuvila House in Abhinav Colony, which is right across from Chotu Choudhary’s place in Sendhwa. Sneh Sharma is the person who looks after things there for us. We are a farmer producer company, which basically means a bunch of us locals got together to handle our business as a group. In this part of Barwani, farming is what everyone does. It’s hard work and the prices aren't always fair, so sticking together helps us out a bit. We don't have a big fancy office with a lobby. We just meet at the house, sit around, and talk about what we’re going to plant or how we’re going to sell the last harvest. It’s very informal. Sometimes we have tea and spend more time talking about the weather than business, but that’s just how it goes here. The house is easy to find if you know Abhinav Colony. We’ve all known each other for a long time, so there’s a lot of trust. We don't use any big marketing words because we don't need to. We’re just farmers trying to get a better deal for our families. It’s a lot of paperwork sometimes, which none of us really like, but we get through it. It’s just a local effort to keep our farms going and support each other in Sendhwa without any corporate fluff.