"Popular Shoe Mart" is a partnership firm established in the year 1962. It was the vision of Sri Chukkapalli Pitchaiah, Who foresaw the potential of quality-footwear-trading in abutted market. Branding of items of mass consumption was being resorted to at a faster pace during those times. Proliferating urbanization has created awareness about the quality of branded products.
Recognizing the characteristic property of the footwear as a product of mass consumption and sensing the opportunity, Sri Pitchaiah, an entrepreneur by instinct, commenced a partnership firm under the trade name "Popular Shoe Mart". The firm commenced the initial business, opening a shop at Guntur. Sri Pitchaiah carefully nurtured the trendy consumer taste and acquired valuable insight into the intricacies of marketing branded footwear. Armed with the market pulse Sri Pitchaiah proceeded to expand the business by opening branches. Branch net work was extended year-by –year. Interior areas of the state are taken special care and branches are opened to cater to the untapped markets. Sri Pitchaiah was the pioneer in creating and developing a retail business model for footwear in Andhra Pradesh, soon Popular Shoe Mart network became a competitor to national network such as BATA & LIBERTY etc.,