S J Mobile is situated in Karelibaug, out near the Sanand Road and the Sarkhej Bavla Highway. Being near the highway means we get a lot of dust and noise, but it also means a lot of different people stop by. It’s a long way from the quiet parts of town. We spend a lot of time wiping down the glass because of the road grime that blows in. The shop is a simple one. We have chargers, cables, and phones hanging on the walls. It’s not a fancy layout, just practical. People usually come in because they are traveling and forgot something or their phone died on the road. We talk to truckers, families on trips, and locals from Karelibaug. It’s an interesting mix of people. The address is a bit of a mouthful when we have to tell someone over the phone. You have to mention the highway and the Sanand Road and the Sarkhej Bavla Highway just so they don't get lost. We don't have any big corporate backing. It’s just a small team of us working the shifts. Sometimes we stay open late if there’s a lot of traffic. We just try to be helpful to whoever walks through the door. It’s a basic business, nothing more and nothing less. We just keep the lights on and the shelves stocked and hope for the best at the end of the month.
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