Choice

We go by the name Choice. We don't really have a big storefront with a sign out front like the shops down the street. Most of what we do happens through the computer. You can reach us at the Rediffmail or Yahoo addresses we use. It’s a bit old school using those accounts, but they work just fine for us and we’ve had them for years. We handle things from a small desk and don't really see a need for a fancy office in a mall. Our day is mostly spent typing out emails and waiting for replies. It’s a quiet way to run a business. We started this because we wanted to do things our own way without a boss breathing down our necks. Sometimes the internet goes out and we have to wait for the local provider to fix it, which can be annoying. We don't have a lot of staff, just a couple of us making sure everything is taken care of. People ask why we named it Choice, and there isn't a deep story. It just sounded right at the time. We aren't looking to grow into some huge corporation. We just want to keep doing what we do and stay connected through our mailboxes. It’s a simple life. We check the inbox every morning and start responding to whatever came in overnight. It’s not glamorous, but it keeps us busy and the bills paid while we work at our own pace.