Identity Fashion Inc

Identity Fashion is based in the C Wing of Prabha Apartment, which is part of Sejal Park. We are right on the New Link Road in Goregaon West. If you’ve ever driven down the Link Road, you know how much traffic there is, especially during the morning and evening rush. Our office is inside the apartment building, so it feels more like a home than a corporate headquarters. We have clothes and design patterns scattered around the rooms. It’s a bit messy at times, but that’s just how it is when you’re working with fashion and textiles. We spend most of our time at our sewing machines or cutting tables. Goregaon is a fast-paced part of Mumbai, and we try to keep up with everything that’s going on around us. We don't have a big marketing budget or a shiny reception desk. Usually, someone is just sitting by the door to let people in. We drink a lot of chai throughout the day to keep ourselves going. The light in the apartment is pretty good for seeing the details on the clothes, which helps. It’s a simple operation where we just focus on the garments we are making. We aren't trying to be the biggest company in the world; we just like what we do and we do it here in Sejal Park. It is just a few of us working together.