Zafar Alam

Our business, Zafar Alam, is located at 392 Leela Market in South Extension. It’s a fairly straightforward operation. We’ve been in this spot for a long time, and the market has changed quite a bit over the years. We aren't a big company with a marketing department. It’s mostly just us handling everything from the inventory to the customers. The shop is filled with various things we've collected and sold over the decades. It’s a bit cluttered, to be honest, but everything has its place. Sometimes the lights flicker a bit, but we’ve learned to live with the quirks of an older building. Money isn't spent on ads or social media. Most of our customers are people who have been coming to us for years, or their kids who are now grown up. Opening the doors in the morning and seeing who comes in is how the day starts. It’s a quiet way to run a business. We like the rhythm of South Extension, even when the traffic outside gets a bit much. Being in Leela Market feels like home to us now. Grand plans to expand or move aren't part of our future. We’re just happy to keep the doors open at number 392 and help out anyone who walks in. It’s a simple life, and we wouldn’t have it any other way. We just keep doing what we do every single day without fail for our neighbors.