Located in Budhwar Peth Raja Industial Estate 3, we are right in the middle of all the activity. Raja Ice Cream has been a fixture here, and the atmosphere is very much influenced by the industrial surroundings. It’s a bit of a gritty area, but that’s just the character of the place. We start our day early, checking on the machines and ensuring the cooling systems are working perfectly. There’s a lot of heavy lifting involved with the supplies, and the noise of the estate is always there in the background. It’s not the kind of place you’d find in a mall. It’s more practical and straightforward. People from the nearby businesses often drop by during their breaks. We’ve got a small space, but we make the most of it. The walls have been painted a few times, and the floors show the wear of many feet walking through. We focus on the product more than the presentation. The ice cream is what people come for, and we make sure it’s handled properly. It can get pretty warm in Budhwar Peth, so our shop is a bit of a relief for anyone walking by. We don’t have a marketing team or anything like that. It’s just us, the equipment, and the people who like what we make. Working in Raja Industial Estate 3 means you have to be tough and consistent, and that’s what we try to be every day.
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