Jawala Jyoti Handloom

We are located in Jahanghir Puri, at House Number 800 in the K-block area. It’s a very busy part of Delhi, and our shop is right in the thick of it. We deal with handloom products. This means we have stacks of different fabrics, bedsheets, towels, and various other woven items filling up the shelves. The shop is quite colorful because of all the different patterns and materials we keep in stock. We spend a lot of our day unfolding things for customers so they can feel the quality of the thread and see the full design. It’s a lot of tidying up afterward because the piles can get messy pretty fast. We aren't a big department store; it’s more of a local place where people come to buy things for their homes. Most of our customers live nearby and have been coming to us for years. We get to know what they like, whether it’s a specific kind of cotton or a certain type of weave. The atmosphere is pretty relaxed, though it can get hectic during the festival seasons when everyone wants new linens for their house. We don't use fancy sales tactics. We just show what we have and let the fabric speak for itself. It’s a lot of standing and moving heavy rolls of cloth around, but it’s a good way to earn a living. We’ve been in Jahanghir Puri for quite some time and feel like a regular part of the street. It’s simple, honest work.