Fashion Era

Fashion Era is situated right on the Outer Ring Road at number 12 in Pul Bangash. If you’ve ever driven past, you know how loud the traffic is right outside our door. We’ve gotten used to the sound of horns and trucks by now. Our space is pretty basic. We have some racks, a few mirrors that could use a good cleaning, and a desk that’s always covered in receipts. We don't have a lot of space for fancy displays, so we just put things out where people can see them. It gets quite dusty being so close to the main road, so we’re constantly wiping down the counters. Most of our days are spent talking to suppliers or checking the quality of the latest batch that arrived. We’re just a small team trying to make a living in this busy part of the city. Pul Bangash isn't the most glamorous part of town, but it's where we've built our business. The Outer Ring Road is a constant reminder of how fast everything moves, but inside our doors at number 12, we try to keep a steadier pace. We have some old wooden racks that we've repaired ourselves more times than I can count. They hold up the stock just fine. We don't use any fancy lighting to make the clothes look different than they are. What you see is what you get. Our small team is mostly made up of people from the neighborhood, so we all walk or bike to work.