Chopra International

Chopra International is based at B-467 in New Friends Colony. It’s a residential area, so it’s much quieter here than in the markets. We use a portion of the property for our operations, and it works out well for us. We’ve lived in Delhi for decades, and setting up here felt like the right move because it’s close to home. We don't have a big neon sign or anything like that. Most of our work happens through phone calls and people we’ve known for years. It’s a small team, mostly family and a couple of people who have been with us for a long time. We handle everything from the paperwork to the actual shipping ourselves. There aren't any fancy boardrooms or corporate retreats here. We just sit around the dining table sometimes to figure out the week's plan. It’s honest work, and we don't try to pretend to be bigger than we are. Sometimes the internet goes down or the courier doesn't show up on time, and we just have to scramble to fix it. We don't have a polished story about how we started; we just needed a way to earn a living and this is what we knew how to do. It’s a bit of a mix of a home and an office, which makes the days feel a bit more relaxed than a typical corporate job. We just keep things moving.