Associated Steels

We are over here at Naraina Loha Mandi, right at X/1/114. If you know this part of Delhi, you know how loud and busy it gets with all the trucks coming in and out all day long. Associated Steels has been around this block for a while now. Most days it’s just us dealing with piles of metal and checking orders while the tea guy runs around between the shops. It isn't a fancy office with big glass windows or anything like that. It’s mostly just desks, stacks of papers, and the smell of iron in the air. The sun hits the metal sheets outside and makes the whole yard hot by noon. We spend a lot of time on the phone or just shouting over the noise of the cranes nearby. People come by asking for specific sizes and we just look through what’s piled up in the back. Sometimes the traffic in the mandi is so bad that nothing moves for an hour, so we just sit and talk. It’s a bit of a chaotic place but that’s just how things work in this part of town. We don't have a big marketing team or a polished way of doing things. It’s just work. We keep track of the inventory as best as we can on old ledgers and sometimes the computer works. It is what it is. We aren't doing anything special, just selling steel and keeping the records straight while the city moves around us.