Phiroze M Dastoor & Co

Phiroze M Dastoor & Co is located at 53 Santacruz West right on SV Road. This road is one of the busiest in the area, so there is always a lot of movement outside our window. We’ve been here for a long time, and the shop has seen many changes in the neighborhood. We mostly deal with eyewear and helping people see a bit better. It’s a precise kind of work, sitting with lenses and frames and making sure everything fits the face just right. The shop isn't one of those modern, sterile places; it has a bit more character than that. We have drawers full of different frames and tools for adjusting the hinges. Customers often come in because their glasses broke or they just can’t read the paper like they used to. We take our time with each person because you can’t rush getting the right fit. Sometimes the children come in for their first pair and they are a bit nervous, so we try to make it easy for them. We see a lot of regular faces from the Santacruz community, people who have been coming to us for decades. It’s a steady kind of life here. We open up in the morning, clean the glass cases, and wait for the first person to walk through the door. It’s simple, honest work that we know well and have done for many years.