Deep Opticals is located in Malad West, specifically at M- 7-12 on 14 Cross, 20 Main. We have been in this part of Malad for quite a while, and most of the people who live on this block know us by now. The shop is not very large, but we have managed to fit in everything we need to run the business. We have the display cases for the frames and a little room in the back for the eye testing. It is a simple setup that works for us. Being on 20 Main means we get a fair amount of people walking by while they are doing their grocery shopping or heading to the station. We do not do big advertisements or anything like that. We just keep the front windows clean and wait for people to come in when they need something. The 14 Cross intersection is usually very busy in the evenings, which is when we see most of our visitors. It is just me and a couple of others working here most days. We like the neighborhood because it has a good, local feel to it. Malad West has changed a lot since we first opened at M- 7-12, but our shop has stayed pretty much the same. We just focus on helping whoever walks through the door. It is a quiet kind of work, but we find it satisfying enough. We open up at the usual time and stay until the street lights come on.
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