Broadcast Iniative Ltd.

Our office is in HDIL Tower, which is kind of an interesting spot since it's inside the BMC Asphalt Plant in Worli. It’s near the Nitco Company and that old passport office everyone used to go to. Being at Sk Ahire Marh means we are right in the middle of everything in Mumbai. Broadcast Iniative Ltd. isn’t some quiet library; it’s usually pretty loud with people talking and machines running. The walk from the main gate through the plant area can be a bit dusty, but you get used to it after a week. Inside the tower, it’s a different world, though you can still hear the city outside. We spend a lot of time on our feet or glued to the screens. The location near the passport office makes it easy to explain to people where we are, even if the asphalt plant part sounds a bit strange at first. The elevators can be a wait during the morning rush. We have a small corner where we keep the coffee machine, which is basically the heart of the office. Worli is a busy place, and we are just another group of people trying to keep things moving. We don't have a lot of time for formalities here. We just show up, do the work, and deal with the Mumbai traffic on the way home. It’s a gritty spot but it feels right for a media business.