Naturofresh Farmer Producer Company Limited

If you come down to Malad and head toward the Link Road, you’ll find us in the First Avenue building. We’re way up on the 10th floor in Gala 1001. It’s a bit of a trek up the elevator when it's working right. The office is usually a bit of a mess with all the paperwork for the farmers. Mumbai is a crazy place to try and run a fresh produce business, but we make it work somehow. We spend a lot of time on the phone with people out in the districts, trying to figure out when the trucks will arrive. The traffic on Link Road is always a nightmare, so we’re constantly checking the time. It’s not a polished setup. We have some old desks and a lot of filing cabinets that don’t quite close right. We started this because we saw how much stuff was getting wasted. It’s just a group of us trying to coordinate things so the farmers get a fair shake. It gets loud in here when the phones start ringing all at once. We don’t have fancy slogans or anything. We just want to get the vegetables from the field to the city without them rotting. It’s basic work, really. Most days I’m just glad if the internet stays stable enough to send out the daily lists.