Parineeta

We are located right on Jessore Road Nagerbazar Dum Dum. It’s a very busy area, especially with all the traffic coming through. Parineeta has been a part of this neighborhood for a while now. We see a lot of people passing by every day. It’s mostly clothes and stuff we deal with. People come in looking for something specific, and we try to find it for them. The shop isn't massive, but we make use of all the space we have. Sometimes it feels a bit crowded when we get a new delivery in and have to find a place for everything. We don't really have a big marketing team or anything like that. It's just us at the counter and in the back. Working in Dum Dum means you get used to the noise of the traffic and the crowds. It’s part of the charm of the place. We have regulars who have been coming to us for years. They know where everything is almost as well as we do. It’s nice to see familiar faces. We try to keep things simple. If someone likes something, they buy it. We don't do any of that high-pressure selling. That’s not how we do things here. The shop stays open pretty late most nights because that's when people are heading home from work. It’s a long day, but we enjoy the pace. It’s just a regular local shop doing its thing on Jessore Road near Nagerbazar.