Estri Fashion

You can find Estri Fashion on the ground floor at 10/4f Elgin Road, which people also call Lala Lajpat Rai Sarani. We are tucked away near the Imperial Jewellery Shop and right across from Aqua Dhaba. It’s a good spot because people are always around eating or shopping. Being on the ground floor makes it easy for folks to just wander in without having to climb any stairs. The space is filled with whatever we are working on at the moment. It’s not a huge showroom, but it serves its purpose for what we do. We've been operating out of this Elgin Road location for a bit now. It gets quite lively in the evenings with the dhaba across the street being so popular. Inside the shop, things can get a little crowded with all the materials and finished pieces, but we know where everything is. We aren't really interested in the corporate way of doing things. It’s just a small team of us trying to keep up with the daily demands of the fashion business. We spend a lot of time on our feet, moving things around and making sure everything looks right. It’s a practical workspace first and foremost. Sometimes the traffic on Lala Lajpat Rai Sarani is a headache, but that is just life in this area. We like the local feel of the neighborhood and seeing the same faces every day.