About Atur Farmers Producer Company Limited – Agriculture & Farming in Kheda
Atur Farmers Producer Company Limited is out in Lilapur village, in the Jasdan area. We are located at Bajrang Plot. It’s a simple village setting, nothing like the big cities. Most of our days are spent checking the soil and seeing how the crops are doing. We got this group together because we realized we were all facing the same problems. It’s tough to get a good price for your labor when you're just one person in a huge market. So, we started meeting up at Bajrang Plot to figure out how to work together. It’s not a polished business. We make mistakes, and sometimes the meetings take way too long because everyone wants to have their say. But that’s okay. We’re all neighbors here in Jasdan. The office is just a place to keep the records and meet up when the sun gets too hot. There’s usually someone around to talk to, even if we’re all busy. We don't have a receptionist or a fancy lobby. If you show up, you'll probably find us sitting on some plastic chairs or standing around a tractor. We don't have any big corporate goals. We just want to make sure our families are taken care of and that our farms stay healthy. The work is hard and the rewards aren't always guaranteed, but we like being our own bosses. If you’re ever passing through Lilapur, you’ll see us there.
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