Ambika Fashion

Ambika Fashion is located right on Bharduwaj Marg in Barkat Nagar, directly across from the Sharma Store. It’s a lively neighborhood and there is always something going on in the street outside our door. Our shop is filled with all kinds of different clothes and colorful fabrics. We don't have those fancy plastic mannequins you see in the big malls; we just hang things up on hooks or fold them neatly on the wooden shelves. It’s a bit cluttered because we like to keep a lot of variety for people to choose from, and sometimes it’s hard to find a specific size right away in the stacks. I’m usually the one behind the counter or helping someone look through the racks of clothing. We’ve been here for quite a while now, and many of our customers have been coming to us since they were small kids. It’s a local place where we know many of the people who walk in by their first names. The shop is small, so it can get quite warm in the summer months despite the fans blowing. We don't have a big marketing plan or a social media page. People just see the clothes we put in the window and come in to see what’s new for the season. Sometimes the tea man from down the street brings us a hot cup while we are working on an order. It’s just a normal shop on a normal street. We focus on having things that people in Barkat Nagar actually want to wear every day without it being too complicated.