Eleena Collection

We’ve been at Shop 401 in Turab Nagar for a while now. Most people know the spot as Chaudhary Turning or the Tikkiwala Cona, which is always busy. If you’re coming from Ambedkar Road, just look for the City Pride Showroom, and we’re right there. The shop isn't huge, but it gets the job done. Every morning we open up, sweep the front, and get things ready for whoever drops by. Turab Nagar can be pretty crowded, especially on weekends when the foot traffic picks up. Sometimes the noise from the street is a bit much, but it’s part of being here. We deal with all sorts of people coming in to look around. It's just a regular local shop where we try to keep things organized on the shelves. There isn't anything fancy about how we run things. We just stay open until the evening and make sure we're around when someone needs something. The location at the corner makes it easy to find once you know the landmarks. The Tikkiwala nearby usually has a line, so that helps people spot our sign. It's a simple life here in the market. We've seen a lot of businesses come and go around Ambedkar Road, but we're still sitting here at number 401. It’s just us doing our daily work, nothing more to it than that. It’s a job like any other and we just try to be decent to anyone who walks in.