Aasma Collection

You can find us at F/1 in the Gol Market, right near Ghanta Ghar. If you’ve ever been to this part of town, you know it’s always loud and full of people. Our shop is right in the thick of it. We spend most of our time dealing with the crowds that come through the market every day. It’s an old building, so the walls have some cracks and the floor is a bit worn down from all the feet walking over it. We have clothes stacked up high on the shelves because there isn't much floor space. It’s a lot of work keeping everything neat when people are constantly pulling things out to check the size. Usually, we have the radio playing in the background to drown out some of the traffic noise from outside. Ghanta Ghar is a landmark everyone knows, so we don’t have to give much direction to anyone looking for us. We’ve been here long enough that we know the tea seller around the corner and the other vendors by name. It gets really hot in the afternoons, but we just keep the fans going and stay busy. We aren't trying to be a high-end boutique or anything fancy. It’s just a straightforward shop where we sell what we have and try to keep things moving. It’s been our daily life for a long time now.