Group M, Media

We are located at Trinity Towers in DLF Phase V. Gurgaon is a fast place, and being in a spot like this means there is always noise and movement. Our office at A 072 is where we sit and figure out all the media stuff. It’s a lot of spreadsheets and phone calls with people all over the country. If you’ve ever been to this part of Haryana, you know how the glass buildings look, but inside, it’s just us trying to make sense of where ads should go and how much they should cost. We spend a lot of time looking at data. It isn't always exciting, but it’s what we do. The coffee machine is the most important piece of equipment we own, honestly. Without it, the mornings would be much harder. We have people from all sorts of backgrounds here. Some have been in media for decades and some are just starting out. We don’t really go for those big fancy speeches about what we do. We just try to get the best spots for the brands we work with. The commute can be a real pain with the Gurgaon traffic, so we usually show up a bit tired, but once we get going, the day flies by. It’s a busy environment, sometimes a bit chaotic, but we’ve gotten used to the pace of Phase V. It's just what life looks like in this part of town for us.