Bal Mukand Virendra Kuma Sachin Kumar

Our business, Bal Mukand Virendra Kuma Sachin Kumar, is tucked away in Katra Hardayal, which is right in the middle of the busy Nai Sarak area of Chandni Chowk. Our address is 700/4. It is a very old part of the city, and the streets are incredibly narrow. We have been here for generations, and the shop carries the names of the family members who have kept it going. It’s a small space, and we have to stack our goods right up to the ceiling to make everything fit. There is always a lot of noise from the porters and the rickshaws outside. We don't have any air conditioning, so we just rely on a couple of old ceiling fans to keep the air moving. It can get very hot in the summer, but we are used to it by now. We deal with textiles mostly, and we know almost every other shopkeeper in the lane. We don't have a fancy office or a marketing department. We just sit on the floor or on small wooden stools and talk to whoever walks in. Sometimes we spend the whole afternoon drinking tea and waiting for a delivery that got stuck in traffic. It’s a very traditional way of doing business, and we haven't seen any reason to change it. We just focus on our daily tasks and try to keep things moving along as best as we can.