Rukmini Vithoba Producer Company Limited

We run things out of Nana Vithoba Dighe’s place in the Somjai Society over at Gholai Nagar. It’s a bit of a mix here, being a producer company but based in a residential area. We started this because we saw a lot of our fellow growers struggling with the middleman taking all the profit. The name Rukmini Vithoba means a lot to us, and we try to work with that kind of respect in mind. It isn't a high-rise office or anything like that. Usually, you’ll find a few of us sitting around a table covered in receipts and crop reports. We coordinate with farmers who are spread out, making sure they have the right fertilizers or help during the picking season. Gholai Nagar is a decent place to be based because it’s easy for people to find us when they need to talk. We aren't experts in everything, but we know what grows well and what doesn't. Sometimes we make mistakes with the scheduling, but we always fix it. It’s just us trying to make the agricultural process a bit more fair for the people actually doing the digging. We don't spend money on advertising because word of mouth in the society and the nearby villages is enough for us. It’s honest work and it keeps us busy from sunrise till late in the evening most days. That is how we like to keep it.