Fresh Ice Cream

You can find us at C-54 in the Zaveri Industrial Estate. This is part of the Kathwada G.I.D.C. area. It’s mostly factories and warehouses around here, so it’s a very industrial setting. Fresh Ice Cream is our name, and we work out of this unit every day. It’s not a place where you would expect to find a sweet shop, but the people working in Kathwada need a break too. The sun beats down on the metal roofs of the estate, making it very hot. We keep our machines running to make sure everything stays at the right temperature. The noise of the nearby machinery is always in the background. We don't have a storefront with big windows. It’s more of a functional space. We spend our time managing the inventory and making sure the deliveries get out to where they need to go. Working in a G.I.D.C. means you follow the rhythm of the industrial clocks. When the whistles blow for lunch, we get ready. The address C-54 is just one of many in this big maze of buildings. We have been here for a while and the other business owners nearby know us. It’s a gritty, hardworking environment. We don’t have any fancy signs or marketing stuff. We just focus on the ice cream and the daily grind of the industrial estate. It's an honest living in a tough part of town. Sometimes the dust gets in but we just keep cleaning.