Avadhan Farmers Producer Company Limited

We are located in Dhanera, specifically at Motameda. It’s a part of the Banaskantha district that sees a lot of agricultural activity. Avadhan Farmers Producer Company Limited is run right from the house of Kanbi Mafabhai Ukardabhai. It’s a very local thing. We don't have a glass building or receptionists. If you come by, you’ll likely see us talking about seeds or rainfall. The heat in Dhanera can be really something else, so most of our work happens early in the morning or late in the afternoon. We are just a bunch of farmers who decided it was better to work as a group than to struggle separately. Banaskantha is known for its hard-working people, and we try to live up to that. We deal with the same problems every farmer does, like fluctuating prices and pests. Having the office at a local home makes it easy for people to drop in. There is always tea and some talk about the fields. We don't use big words or fancy strategies. We just look at what needs to be done for the season and try to get a decent deal for the group. It’s simple, really. Some people might find it disorganized, but we know where everything is and how the system works for us. Living and working in Motameda keeps us close to the ground. That’s the way we like it here.