Bharat Paridhan

Bharat Paridhan is located right here in the middle of New Delhi. We deal with clothes, mostly traditional stuff but a bit of everything really. The city is always moving fast and we try to keep up with the styles people are wearing these days. It’s a small operation, not some big mall store. We have racks of different fabrics and finished outfits piled up. Sometimes the shop feels a bit small when we get a new shipment in from the weavers or the factory. We’ve been doing this in Delhi for quite some time now. You get used to the noise and the crowds of the market. People come in looking for something to wear to a wedding or just something nice for a festival. We don't do much advertising; most people just hear about us from their neighbors or cousins. We spend a lot of our time checking the stitching and making sure the colors are right. It’s honest work. We aren't trying to be a high-end fashion house. We just want to provide decent clothes that look good and last more than a few washes. Every morning we open up, sweep the floor, and start sorting through the orders. It’s a simple life running a garment shop in this city. You meet all kinds of people and you learn what they like. We just keep it moving and stay busy with the needles and thread because that is what we know how to do.