Beli Ram Jain Southend

We are located at E-18 on the first floor in South Extension Part-I. Beli Ram Jain Southend is a name that people in this neighborhood usually recognize from years back. We have been here for quite a while now. The shop is not on the ground floor, so you have to walk up the stairs to find us. It is a bit quieter up here than it is down on the busy street with all the cars. We deal with various items, mostly things people want for their homes or for giving as gifts to relatives. It is a regular shop, not one of those big modern malls where everything is shiny and feels cold. We have shelves that are a bit too full of things and some old wooden chairs that have been here since the day we opened. We don't really do much in the way of advertising or promotions. We find that if you treat people fairly, they usually come back again. That has been our way for many years now. We spend the day showing items to people and talking about the weather or how bad the traffic is today. It is a slower pace compared to some other businesses in this city. We still use a lot of paper for our billing and try to keep things very simple for everyone. South Ext is a busy area, but once you step into our place, it feels a bit more relaxed. We are just local people running a local business.