American Institute

You can find us on Lalpur Road, situated right behind the Apsara Hotel. Lalpur is a place that everyone in Ranchi knows for its energy and the sheer number of people moving around. Being behind the hotel makes it a little bit quieter than the main road, but not by much. We’ve been in this building for quite a few years. It’s a plain setup with white walls and basic furniture. We don’t see the need for anything more than that. The day usually starts with us opening up the shutters and dusting off the desks. We get a mix of people coming in, some just asking for information and others ready to start their sessions. We don't have a big marketing budget or a fancy website. Most of our work comes from word of mouth in the neighborhood. We spend a lot of time just talking to the students about their progress. It’s a very hands-on way of doing things. Sometimes the fans are a bit noisy and the water cooler needs a kick to work, but we make it through. It’s a local business run by local people who understand what it’s like to live and study in this part of Ranchi. We don’t try to be something we’re not. It’s just a straightforward place where you can come to improve your skills without any unnecessary distractions or corporate fluff. We take things one day at a time here.