Paras Rice Products Pvt. Ltd.

Down in Naya Bazar, things never really stop moving. Our place, Paras Rice Products Pvt. Ltd., is at number 2726, right in the thick of Chandni Chowk. If you take the metro, we are just a short walk from the station, which is handy because the streets are way too crowded for cars most of the time. We spend our days surrounded by heavy sacks of rice and the constant sound of rickshaws and people shouting outside. It is a bit cramped in the shop, but that’s just how it is in this part of Delhi. We’ve been here long enough that the peeling paint on the door frame doesn't bother us anymore. We just move the bags, check the quality, and talk to the traders who come in and out. The heat in the summer is something else, but we have a couple of old fans that do their best. We don't do much in the way of advertising because everyone in the market already knows where we are. It’s a lot of manual work, hauling and stacking, and my back feels it by the evening. But there is something about being in the middle of Naya Bazar that keeps you going. We just handle the rice, keep the ledgers straight, and wait for the sun to go down so the market cools off a bit.