Ashar Impex

Ashar Impex is situated at 4885, Paras Nath Marg in the middle of Sadar Bazar. If you know Sadar Bazar, you know how crowded and loud it is. It’s one of the busiest markets you’ll ever see. Our place is tucked into one of the many lanes. It’s not a big, modern building. It’s an older structure that has been part of the market for years. There are people shouting, carts moving by, and a constant stream of customers and deliveries outside our door. Inside, we try to keep things as organized as possible, but it’s a struggle with so much going on. We have shelves stacked high with goods and narrow aisles where we move things around. It’s a tight space, but we make it work. We don’t have a lot of room for a proper office, so we just have a couple of desks near the front. Most of our day is spent talking to suppliers or checking the stock. It’s a fast-paced environment and you have to be quick on your feet. We don’t have any fancy brochures or a corporate philosophy. We just buy and sell and try to stay on top of the market prices. It’s a noisy, chaotic, and very real place to work. We’ve been at this address for a long time and we know almost everyone on the street. You deal with the heat and the noise because that is just part of being here.