Tata Indicom True Value Shop

Our Tata Indicom True Value Shop is located at number 15 in the Abhilasha Market in Jogeshwari East. If you’ve ever been to Abhilasha Market, you know it’s a crowded place with lots of different shops squeezed together. We are right in the thick of it. We spend our time working on mobile connections and selling various recharge vouchers. The shop is small, so we have to keep everything neatly stacked so we don't trip over things. There is a lot of noise from the market outside, people bargaining and vendors calling out, but we don't mind it. It makes the day go by faster. We have a small counter where we do all our work, and usually, there’s a stack of forms that need to be filled out. We keep a cooler of water in the corner for anyone who comes in feeling the heat. It’s not a polished corporate store, just a regular shop where we handle the mobile needs of the people living in Jogeshwari. Sometimes the electricity goes out and we just sit in the doorway until it comes back on. We’ve seen many customers come and go over the years, and a lot of them have become familiar faces. It’s just how things are at our little shop in the market. We keep the doors open as long as there is light outside and people still walking around the market.