Soni Collection

Soni Collection sits at G-11-S in Vile Parle West. It is a compact shop, but we manage to fit quite a lot inside those four walls. When you walk in, the first thing you notice is the smell of new fabric and maybe some incense from the morning prayer. We don’t have those fancy mannequins you see in big malls. Instead, we have stacks of clothes and hangers that we constantly have to straighten out after a busy hour. The neighborhood around Vile Parle West is always moving, and we get a mix of students and older folks looking for something specific. Most of the day is spent folding things back up or helping someone find a size that isn't right on top. We keep the door open to let some air in, though that also lets in the noise from the street. It’s a simple setup. My family has been around this area for a long time, so we know a lot of the people who walk past our window every day. Sometimes they just stop to say hello without buying anything, and that’s fine. The lighting inside isn't the best, but it does the job. We don’t have a website or a social media manager. We just open up at the usual time and stay until the evening rush dies down. It is a quiet kind of life, even with all the noise outside and the constant hustle of the nearby market.