Prime Collection is tucked away in the Fort SAI Market over in Shree Nagar 41. If you know the market, you know it can be a bit of a maze with all the stalls. We have been here for a good amount of time, mostly dealing with whatever people are looking for that day. Our shelves are usually packed with different items, so sometimes you have to look twice to find what you want. We don't really do the whole big display thing. It’s more about having the stock ready when someone walks in asking for something specific. The shop is at number 41, right where the foot traffic picks up in the afternoons. It gets quite warm in here during the summer, but we keep the fan going. People stop by on their way home from work to see what’s new or just to chat for a minute. We try to keep things straightforward. No one has time for long speeches or complicated sales talk. We just show you what we have and tell you the price. Most of our neighbors in the market have been here as long as us, so it feels like a little community. It's nothing fancy, just a shop in a busy market where we try to stay helpful. We keep the door open even when it’s noisy outside because that’s just the market life.
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