Passion

Our shop is located in Vile Parle West, right on Swaminarayan Temple Road F / 18. It is a small place, and most people around here know us just by walking past on their way to the temple. We have been here for a while, and the neighborhood has changed quite a bit over the years, but the street always stays busy. We don’t have a marketing team or anything like that. It’s mostly just us opening the shutters in the morning and seeing who comes in. Sometimes it’s regular neighbors looking for something specific, and other times it’s just folks passing through the area. The space isn’t huge, so we have to be careful about how much stuff we keep on the shelves. It can get a bit cramped when more than three people are inside at once. We usually have the radio on or just listen to the traffic noise outside. Dealing with customers all day is alright, though it can be tiring when the weather gets really humid. We don't try to be fancy or look like a boutique. It is just a local business trying to make a living in a part of Mumbai that we know well. We handle the daily tasks like cleaning the floor and checking the stock ourselves. It’s a straightforward life, and we like the routine of being here every day. It’s not a big corporate chain, just a regular shop where we know people. (251 words)