Ishika Collection

Ishika Collection is a little shop over in Goregaon East 1. We have been selling clothes and things here for quite a few seasons now. It is mostly me and one other person helping out. We spend a lot of time unpacking boxes and hanging things up so they look decent. The shop is not very big, so we have to be careful with how much we buy at once. It gets a bit chaotic when new stock arrives and there are bags everywhere on the floor. People from the nearby buildings usually stop in on their way home to see what is new. We don't really do any big advertisements or anything like that. Word of mouth seems to work okay for us. Sometimes the air conditioner makes a weird rattling noise, but it still keeps the place cool enough. We like picking out styles that we think people around here would actually want to wear. It is not like those big malls where everything looks the same. We have a bit of this and a bit of that. Some days we don't sell much, and other days we are running around like crazy. That is just how the retail life goes in Goregaon. We are just happy to have our own little corner here. It isn't much but it keeps us busy every day.