We are based in Byculla East, specifically in the Sankalp Siddhi Tower on E.S. Patanwala Marg. Our office is number 1105/B, which gives us a bit of a view of the surrounding Ranibaug area. Being up in a tower is quite different from being on the street level; it’s a bit quieter once the elevator doors close. Cloud Advertising is basically just a group of us sitting around computers and sketches. We spend a lot of time figuring out how to put things together for our local clients. Byculla is an old part of the city with a lot of history, and we like being part of that fabric. The walk from the station can be a bit of a trek in the humidity, but we’re used to it by now. We don't have any mission statements plastered on the walls or corporate rules that don't make sense. It’s a very informal environment where we just focus on the task at hand. Sometimes the printers are running all day, and other times it’s just the sound of typing. We’ve been in this building for a while and have seen the neighborhood change a bit. We just keep our heads down and do the work. It’s a regular office life in a tall building in one of Mumbai’s busiest districts. The elevator takes forever in the mornings, but we use that time to check our messages. That is the daily life at Cloud Advertising.
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