Sharman Jain Sweets (India) Private Limited

We are based over at 454 A/G in BRS Nagar, which is right by the Airtel office in Ludhiana. Our business is all about sweets. In this part of Punjab, sweets are a major part of every celebration, so we stay busy. The shop isn't a high-tech facility. It is mostly a kitchen filled with large pots and trays of different mithai. The work is physically demanding because you have to stand near the heat for hours, stirring milk or sugar. We don't have any fancy brochures or a corporate office. We just have our kitchen and our regular customers who have been coming to us for years. Most of our staff have been with us for a long time and they know exactly how things should be done. When it’s festival season, like Diwali or Rakhi, the place becomes a madhouse. We work through the night to keep the shelves full. It’s a family-style environment where everyone chips in. We don't spend time on marketing or trying to sound like a big company. We are just a local sweet shop. We care about the ingredients we use, like the milk and ghee, but we don't make a big deal about it. It’s just a normal business where we work hard and hope the customers like what they buy. BRS Nagar is a good community and we like being here.