Ella Sewing Machine Company

Over here at Lakkar Bazar in Naya Mohalla, things stay pretty loud and active. Ella Sewing Machine Company has been sitting in this spot for a while, right in the middle of all the local trade. If you walk through Lakkar Bazar, you’ll see us surrounded by all kinds of shops. Our place is usually full of different sewing machine models, some old ones being repaired and some newer ones ready for a home. There is always the smell of machine oil in the air and the sound of metal clicking together. We don't really do much in the way of fancy displays. It’s more about having the parts people need and making sure the machines actually run like they are supposed to. Naya Mohalla is a tight-knit kind of place where everyone knows each other’s business. We spend a lot of time just talking to the tailors and hobbyists who come in looking for a specific needle or a foot for their machine. The floor is often covered in small scraps of thread or metal shavings by the end of the day. We just sweep it up and start again the next morning. It’s a simple way to make a living, and we like being part of the market here. We don't have a big corporate structure; it's just us at the shop handling whatever walks through the door. Sometimes the lunch break is the only quiet time we get in this busy neighborhood.