Vakutch Farmer Producer Company Limited

If you are looking for us, we are over at Rajput Naren Karsanbhai’s place in Shaktinagar. That is in Gedi, which is part of the Rapar area in Kutch. It is a rugged part of the country, and the people here are the same. Vakutch Farmer Producer Company Limited was set up so we could have a bit more say in how our produce is handled. Kutch is known for being dry and tough, but we have been farming here for a long time. We don't have a corporate building with a sign out front. We just meet up at Naren’s house and talk about what needs doing. It might be about getting fertilizers or finding a truck to take the harvest to the market. It’s a very local operation. We know everyone by name, and everyone knows us. There isn't any secret to how we work; we just try to be honest about the challenges we face with the weather and the land. Sometimes we spend hours just arguing about the best time to sell. It is just a group of farmers from Gedi and nearby villages trying to make life a little easier for each other. We don't have a marketing budget or any fancy brochures. We just do the work that needs to be done every day and hope the season treats us well.