Pridecell Point

Pridecell Point is located right here on Muradi Road in the Batla House area of Jamia Nagar. If you know F44, then you know exactly where we are sitting. It’s a tight spot but we make it work. Most days are spent looking out at the crowd passing by on the street while waiting for someone to come in needing a quick fix or a new cable. The noise from the rickshaws and people talking is constant, but that is just how Batla House feels every single day. I usually open up around ten in the morning and stay until late evening when the market finally starts to quiet down a little bit. I handle most things myself, from checking the inventory to cleaning the glass counters every few hours because of all the dust from the road. It isn't a fancy place with bright lights or anything, just a regular shop where we do our work. Sometimes my brother comes by to help when it gets crowded, but mostly it is just me. We have been in this spot for a while now and most of the neighbors know us by name. I don't really think much about being a big business or anything like that. I just focus on getting through the day's tasks and making sure I have what people are asking for. I don't like to overcomplicate things; I just run the shop and go home.