Dixons Electronics, London

Dixons Electronics, London is our name, though we are firmly planted here in New Delhi at 1725A Rishi Nagar. Being in Kotla Mubarkpur means we are right in the thick of things. The address can be a bit tricky to find if you aren't local, but once you know the landmarks in Rishi Nagar, it’s easy enough. We handle a lot of different electronic stuff throughout the week. It’s a busy spot. Most mornings start with checking what came in the day before and seeing what needs to go out. We aren't some big, polished showroom with bright lights and matching uniforms. Our place is more about the gear and the people who know how to use it. There’s usually a bit of dust on the shelves and the floor gets swept when we have a spare minute. We talk to a lot of neighbors and regular customers who drop by just to see what’s new or to ask a quick question. Dealing with electronics in a climate like Delhi’s keeps us on our toes, especially when the power acts up or the heat gets intense. We just keep our heads down and stay busy. It’s a straightforward life here at the shop. We don't need fancy slogans to tell you who we are; the work we do every day says enough for us.