About A D Hoc Graphics – Media & Advertising in Bengaluru
Running A D Hoc Graphics from 15 Fc Road in Doddakalasandra means we are always surrounded by the smell of paper and ink. It’s a small shop, and we’ve got computers lined up along one wall. The light in here is a bit dim because the windows are small, but it helps us see the screens better I guess. We spend the whole day clicking away, trying to get designs to look right or waiting for the printers to finish their run. The printers make a rhythmic thumping sound that you stop hearing after a few hours of work. We’ve got stacks of paper everywhere, different weights and colors piled up on the floor. It’s a bit of a tripping hazard sometimes. Fc Road is usually busy, so there’s always the sound of horns and people talking outside. We don’t have a big team, just a few of us who know how to handle the software and the machines. Sometimes a customer comes in with a rough sketch on a napkin and we have to figure it out from there. It’s practical work, even if it’s on a screen. We have a small kettle in the back for making tea when the weather gets cold or we just need a break. It’s not a fancy studio, just a place where we do graphic work and try to keep the machines from jamming during a job. We just try to get the work done by the evening.
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