Saheba Fashion

We are on the first floor, unit 527, right in the middle of the B.B.C Market. It is between the Panch Kuwa Gate and the rest of the Kalupur area on Ried Road. If you know Ahmedabad, you know how hectic Kalupur can be. It is full of history and old buildings, and our market is right in the thick of it. Saheba Fashion isn't a big fancy boutique. It is a workplace. We have rows of clothes and we are always busy sorting through new stock. The B.B.C Market is always crowded, and the noise from the street outside never really stops. We like being on the first floor because it's a little bit away from the direct dust of the road, but not much. We’ve been here for years and we’ve seen shops come and go. We just stay focused on what we are doing. We don't have a big mission statement. We just want to sell clothes and make enough to keep the lights on. Sometimes the neighbors play their music too loud, and sometimes the tea is late, but we don't mind. It is just life in the city. We have a lot of regular customers who know exactly where to find us in the maze of the market. It is a lot of climbing stairs and moving hangers, but it keeps us on our toes every single day.