t all began with 5 breweries in South India, the oldest of which, Castle Breweries, dates back to 1857. United Breweries, as these breweries were named in 1915, has come a very long way.
Soon afterwards, the sight of bullock carts carrying huge barrels or ''Hog''s heads'' containing beer became a household sight. These carts wheeled their way to customers, including British troops living in and around Madras, Bangalore and the Nilgiris. Almost immediately, the brew from UB became a favourite, especially with the British troops. So began the history of beer in India, and the history of United Breweries!The company was bought by the late Mr. Vittal Mallya in 1947, and since then, has consistently tasted success and never looked back. Today, each one of the 89,763 outlets selling beer in India, sell atleast one brand from United Breweries.
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