Our place is at 110 in the Indraprastha Society in Baroda, Gujarat. The pin code is 390010. Essar Steel has been operating from this location for quite a while now. Being in a society like Indraprastha means we have a bit more of a community feel than if we were in a giant industrial park. It’s a good spot in Baroda. Our office is pretty straightforward—nothing fancy, just some desks, chairs, and a lot of records. We spend most of our time here coordinating things and talking to people about their steel requirements. It is not the kind of place with a lobby or a receptionist; you just walk in and talk to whoever is there. We like to keep things on a first-name basis. The neighborhood is mostly quiet, which helps when we need to concentrate on the numbers. We aren't interested in sounding like a big corporate entity. We are just a local business trying to do right by our customers. Most of the folks working here have been with us for years, so we know how each other works. It’s a practical, no-nonsense environment. We don't have a big slogan that we put on the wall; we just have work to do and we do it every day. That is the long and short of it for us here in Baroda.
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