Ruchika Rao

Ruchika Rao is the name of the operation here at J-3/78C in Malviya Nagar. This is not a big company with lots of staff. It is actually just me working from my home in Delhi. Malviya Nagar is a very busy and popular part of the city, so there is always a lot of noise from the market and the traffic outside. My workspace is just a small room with a desk, a laptop, and a few shelves for my things. I have lived in this block for a long time, so I know the area very well. It is a comfortable setup because I do not have to commute anywhere. I handle all the work myself, from answering calls to finishing projects. There are no fancy signs on the door or corporate logos anywhere. If someone needs to find me, they usually just have the address or they know me from around the neighborhood. Sometimes the street gets very crowded with parked cars, making it hard to get through, but that is just life in Delhi. I like the fact that I can just step out and be in the market in five minutes. It is a very independent way of doing things. I do not have a big promotional strategy. Most of what I do comes from people I have worked with before. It is just a simple, honest personal business run from a regular home environment in a busy neighborhood.