Nifty Fashion

Nifty Fashion is way up on the top floor of Guru Kirpa Apartment, at 47 B in Safdarjung Enclave. It’s a bit of a climb, but the view of the neighborhood is nice from up here. We use this space as our workshop and office. It is a quiet spot compared to the busy streets of Delhi. We work on various clothing designs and handle the production side of things too. Because we are in an apartment building, it feels more like a home-based business than a cold factory. We have our sewing machines set up near the windows for the light. It’s a small, tight-knit team here. We spend a lot of time discussing fabrics and how things should fit. We don't have a big marketing department or a fancy lobby for visitors. Usually, we are just surrounded by patterns and thread. Safdarjung Enclave is a good place to be, and being in Guru Kirpa Apartment suits us well. We’ve managed to fit everything we need into this top-floor space. Sometimes it gets a bit crowded when we have a lot of fabric rolls, but we make it work. We aren't trying to be the biggest company out there. We just want to make decent clothes that people will actually like to wear. It’s a simple goal and we stick to it every day. Living and working in Safdarjung Enclave is convenient because everything is close by.