Kwality Fashion

Our place is at 8, Masjid Lane, right in the heart of Bhogal. If you know the area, you know it’s always packed with people and rickshaws. Jangpura is just a stone's throw away. Kwality Fashion is tucked away in this narrow lane, and it can be a bit hard to find if you aren't looking for it. The shop is filled with racks of clothes and piles of fabric waiting to be sorted. It’s a dusty place because of all the textiles, but that’s just how it is. We don't have a big sign or any fancy lights. Most of our work is done in the back rooms where it is a bit quieter. We spend the day checking the stitching and making sure the sizes are what they should be. It is a lot of repetitive work, but we’ve got a rhythm down by now. Sometimes the power goes out, which is common in Bhogal, and we just have to wait it out or work by the windows where there is light. We’ve known the other shop owners on this lane for years. We buy our chai from the same guy every morning. It is a busy, cramped kind of life, but we like being part of the market. We don't spend money on marketing; people just find us or they’ve been coming here for a long time. It is just us doing our thing in this corner of Delhi.